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Brand + Social
Belgian Waffle Ride
Creative Direction + Branding + Design + Merch

The Belgian Waffle Ride (BWR) and Fun Festival is a three-day affair of celebration, biking, waffles (of course), and beer, attracting professional and amateur bikers alike for a weekend of exercise and irreverence over multiple terrains.
This reimagining of the festival embraces the event’s adventurous and silly attitude, promising epicness, fun, and the namesake treat.

Event, terrain, and rider photography from BWR's event photo library. Product photo of KCO glasses from KCO.

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